All engagements

Product Teardown

Before you spend on a build, get an objective assessment on whether your idea has legs. We’ll stress test whether your idea is solving a real problem, whether there is a market for it, perform a competitive analysis, map out key assumptions, explore your competitive advantage and narrow down what an MVP should have and test for. We’ll ultimately recommend whether to build, wait, or rethink.

You’re a good fit if:

What you get

Problem validation

We test whether the problem is real, who has it, and how they handle it today.

Market assessment

We size the market and identify who is most likely to buy first.

Competitive analysis

We look at who else solves this problem, how they do it, and where they fall short.

Competitive advantage

We pin down what you can do that others can’t, and test whether that advantage will hold up.

Assumption map

We list everything the idea depends on and rank each assumption by how risky it is.

MVP scope

We define what the first version should include and what it needs to prove.

Recommendation

We tell you whether to build, wait, or rethink, and explain why.

How it works

  1. 1

    Intake

    You send what you have, such as a deck, notes or early research, then a 60-minute call.

  2. 2

    Assessment

    We test the problem and the market, study competitors, map your assumptions and size the MVP.

  3. 3

    Readout

    A working session on the findings, with the written recommendation the same week.

Next step

Start with a free 1-hour call

No deck needed. You leave with a recommendation.